Fixing Brassy Hair Tones

Now that it’s summer it’s time to keep that bright blonde hair looking fresh! Whether you’re a bottle blonde or were born blonde, you know this highly hair hue tends to change over time (and not always in a good way).

From the time you leave the salon, factors like sun, chlorine, hard water, and environmental aggressors contribute to what we call brassiness (or unwanted warm yellow tones) in your hair.

But no need to fret! We have just the thing for you - purple shampoo!

Just like its name suggests, it’s simply a shampoo that is purple. This product both cleanses hair and removes oil, buildup, and impurities like a traditional shampoo while the added purple pigments work to counteract brassy tones.

The science behind it all is as simple as the color theory wheel we all learned in elementary school. Purple and yellow naturally cancel each other out, meaning that when you use purple shampoo on yellow hair, you are in essence color correcting your hair to cancel out the yellow tones. Magical, right?!

So if you are one of the beautiful blondes that we love to serve, then make sure to stop by the store to grab our favorite purple shampoo next time you’re in!